As lockdown eases across Europe we look back at how our social & shopping habits changed and think of how the future will look like when we talk about groceries, cinema and social evening with friends in the pub. The fast-moving consumer goods (FMCG) has and will continue to benefit from this shift to in-home consumption as – no matter the income – a person has to eat right? This meant, according to Kantar data, fewer trips to the supermarket -larger baskets/trip – and buying more online: ” if March was about stocking up on non-perishables; pasta, canned goods, healthcare and cleaning products, April was more about nesting – trying out new meal ideas, baking and enjoying a drink at home”. In numbers this means:
+ 92 million more packs that shoppers added to their baskets in the four weeks to 19 April, up 19% year on year, and increasing spend on take home grocery by 23% (or additional €196m)
How did people recreate the comfort of movies?
+63% increase in popcorn sales. Sky TV continuous strategy of adding more and more services and streaming services like HBO and Netflix gave people more opportunities to watch movies at home and pamper themselves with a movie night.
Missing brunches out of coffee date with friends? You’re not the only one “sales of brunch favourites – bacon and eggs – added +33% as we take more time over breakfast”, according to Kantar.
Sunny days brought barbecues back in our lives and if we could not welcome friends in our houses we still managed to fried that juicy meat during the lunch break – BBQ meats grew by 44%.
As spending increases it’s not wonder that slots are rare for supermarkets and users are up day by day for delivery services such as Buymie. According to RTE – Dublin based grocery delivery service, Buyme, is expanding into the UK market and also hiring an additional 200 people. The company is now looking to double its delivery network in Ireland.